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The CRM Handbook: A Business Guide to Customer Relationship Management

Jill Dyché




[PDF.kb00] The CRM Handbook: A Business Guide to Customer Relationship Management

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 | #477253 in Books |  2001-08-19 |  2001-08-09 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.10 x.90 x7.30l,1.09 | File type: PDF | 336 pages

||1 of 1 people found the following review helpful.| We are currently in the process of evaluating a number ...|By Kurt Brimberry|We are currently in the process of evaluating a number of CRM products, and while the examples provided in this book are a bit dated, this book's philosophy is very much current. This book has helped to supplement my understanding of CRM and to has been instrumental in helping to shape our organizatio|.com |As the thinkers have said, you should strive in all situations to know yourself and know your enemy. Most of history's great thinkers, however, were not in business. In business, you have to know your customer and understand how your company interacts wit

Praise for The CRM Handbook

“Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed? Confused by what your IT suppliers are telling you about ‘CRM’? Then you need to read this book! Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise custo...

You easily download any file type for your device.The CRM Handbook: A Business Guide to Customer Relationship Management   |  Jill Dyché. I was recommended this book by a dear friend of mine.

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