[PDF.96bk] The Billion Dollar Paperclip: Think Smarter About Your Data

The Billion Dollar Paperclip: Think Smarter About Your Data

[PDF.zz97] The Billion Dollar Paperclip: Think Smarter About Your Data

The Billion Dollar Paperclip:  Gregory Short epub
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 | #828610 in Books |  2014-04-01 | Original language:English | PDF # 1 |  8.25 x5.75 x.75l,.0 | File type: PDF | 160 pages

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||2 of 2 people found the following review helpful.| Short but packs an important punch|By Ionia Froment|For being under 200 pages, this smartly written book is actually filled with good advice and is pretty comprehensive in many ways.

Whereas many books regarding data and the usage and importance of data only mention one side--usually the corporate side, Gregory Short did not stop there. He managed to write a book tha| |"Every business that uses data should be embracing the principles of contextual analytics presented in The Billion Dollar Paperclip." --Jonathan Simpson-Bint, CRO, TwitchTV

"A straight-shooting and highly pragmatic take on the complex issues

EVERY PRODUCT HAS A STORY TO BE TOLD

Two nearly identical products are released: one breaks all sales records while the other sits on store shelves untouched.

The products look the same. They have the same target market, the same price, and similar retailers.

So why did one succeed, where the other failed?

Market researchers and data analysts have been wrestling with questions like this for decades. As the flood of Big Data adds both possibi...

You easily download any file type for your device.The Billion Dollar Paperclip: Think Smarter About Your Data   |  Gregory Short. I really enjoyed this book and have already told so many people about it!

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