[PDF.41pr] Strategic Mobile Design: Creating Engaging Experiences

Strategic Mobile Design: Creating Engaging Experiences

[PDF.nu72] Strategic Mobile Design: Creating Engaging Experiences

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 | #6123218 in Books |  2008-12-12 | Original language:English | PDF # 1 |  9.00 x.40 x6.00l,.78 | File type: PDF | 224 pages

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||4 of 5 people found the following review helpful.| Beautifully crafted, short on substance|By Barbara Ballard|Joseph Cartman and Richard Ting provide a sweeping overview of mobile design, from describing the interaction design process (2-3 pages) and usability testing (2 pages) to typography (4 pages) and different methods of communications (22 pages.) The book is an easy read, with each section providing strategic implications|From the Back Cover|This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/mark