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Clickstream Data Warehousing

Mark Sweiger, Mark R. Madsen, Jimmy Langston, Howard Lombard




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 | #2885896 in Books |  2002-01-22 | Original language:English | PDF # 1 |  9.23 x1.05 x7.44l,.0 | File type: PDF | 480 pages

||0 of 0 people found the following review helpful.| Outdated but good basics|By Aquil Arif|It is a great book to understand basics of clickstream data collection, but is a little out of date with the latest changes in technology and in clickstream process and metrics.|0 of 0 people found the following review helpful.| Five Stars|By livelovelaugh|Great high-level overview of key|From the Back Cover|"Clickstream Data Warehousing is a great read for the serious data warehouse designer grappling with clickstream data. With a clear style, the authors explain the intricacies of this important source of customer behavior data. They combine en

The first, step-by-step guide to building Web-enabled data warehouses
The Web can be an incredibly rich source of customer data, and right now companies across industry sectors are hustling to get up and running with data warehouses capable of capturing the clickstream data from their Web sites. This allows companies to track exactly where a customer is going, or "clicking to," on their site in order to gain meaningful information about that customer's preferences....

You easily download any file type for your gadget.Clickstream Data Warehousing   |  Mark Sweiger, Mark R. Madsen, Jimmy Langston, Howard Lombard. Which are the reasons I like to read books. Great story by a great author.

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